Saturday, July 17, 2010

4 Basic Marketing Strategies to Take Your Business to the Next Level

Every successful business has a marketing plan that consists of many different strands of marketing strategies. Those might consist of advertising, channel marketing, internet marketing, promotion, public relations, etc. For the purpose of this article, I would like to focus on internet marketing, and the sheer power that it offers your business. To be more particular, I would like to focus on 4 basic marketing strategies that can take your business to the next level.

1. Article Marketing:
Article marketing offers you a tremendous opportunity to drive traffic to your website. You just simply write a short article that pertains to your business, and publish it on any article directory on the web. You want to ensure that you only publish good quality articles. You want to appear to your readers that you are a subject matter expert. Quality over Quantity will win every time.

2. Video Marketing:
If you are doing a search on the internet, and you have a choice between reading something or watching something; you will most likely watch something first before clicking on any other results. It is human nature. That is why it is very important to include videos in your marketing efforts. Produce a short video no longer than two to three minutes in length, and post it on the web. Again, include quality footage.

3. Blogging:
Blogs are the most favored kind of websites by the search engines. They have more authority in the search engines than any other type of website. Posting good quality information that pertains to your business in a blog, and using good keyword research will be very beneficial to you and your business. Good quality information paired with keyword research will very easily help your material to rank high in the search engines. The higher ranked you are in the search engines, the higher your chances of success.

4. Social Media:
Social media is another marketing tool that is becoming more and more popular for business promotion. In fact, if Facebook were a country, it would be the 3rd largest in the world. That is incredible! Using social media like Facebook to promote your business can be highly beneficial to you. You do need to walk a fine line between using your social media accounts for personal and business use. You do not want to come across as a spammer and push people away. Only use social media sites to create curiosity, so that people are coming to you with questions.

It is important to remember that these 4 basic marketing strategies take repetition and hard work. Post as many articles and videos as humanly possible. Blog several times a week. Be active in your social media accounts. If you are persistent in these 4 basic marketing strategies, you will truly be amazed at your results.

Dave Fennell is an Internet Marketing Coach and Corporate Mentor for one of the Internet's largest marketing schools. Specializing in Article Marketing, Social Network Marketing, and a multitude of other Marketing Strategies, he trains both total beginners and seasoned professionals from all over the globe to achieve financial freedom through proven business techniques and continuing education to keep ahead of trends and remain on top of the competition.

Article By Dave Fennell

Post a Comment