The Mobile Advertising Industry Is Worth At Least $1 Billion Now

Following Google’s purchase of AdMob and news that Apple is buying Quattro Wireless, the mobile advertising industry has passed the $1 billion in value—which is quite the accomplishment given that the total U.S. mobile advertising market was only worth $416 million in 2009.

Google sees mobile ad rates passing PC rates

Google Inc said that it expects the rates that companies pay for search ads on mobile phones could surpass the rates of its existing PC-based ad business thanks to the growing popularity of powerful smartphones.