In order to to make SMS work it is important to make
sure the message is clear and respects the delivery
medium. A clear message of 160 characters means that the
sender needs to make sure that all pertinent information
is included.
Create clear messages. Making sure that the message is
clear and concise is very important. A clear message will
increase the impact of the message.
Include contact information. This ensures that the
receiver will know who the message is from and will allow
them to contact you if necessary.
Don't send SPAM. Because SMS goes to phones, which people
view as a personal resource, junk messages or too many
messages will degrade the value of this communication
medium.
There are three general goals that most marketing tries
to achieve. These are: increase business from existing
customers, gain new customers in established and new
markets and improve profits.
The message you deliver will be set by these goals.
Determining which goal you want to achieve is key to
creating a clear message that impacts the receiver.
Before writing the message it is important to determine
what action you want the receiver to take. This is also
how you will judge the success of your efforts.
To do all this and achieve the marketing goals in an SMS
of 160 characters does take planning. Sending test
messages to people with whom you are associated but who
are not knowledgeable about the campaign can help make
success.
