Marketing with SMS

SMS (Short Message Service) is a text message service that enables messages of 160 characters to be sent to cellphones. SMS's are stored and forwarded so the message will be sent later if the phone is not immediately available.

BulkSMS has expanded the capability of SMS by implementing the ability to send multiple SMS's simply. Whether you want to reach one person or thousands of people, BulkSMS provides an easy, reliable and cost effective way to keep in contact.

Provided SMS marketing is permission based, with the receiver desiring the message, SMS offers one of the highest response rates in marketing. Using this resource wisely is one of the keys to success, as will be discussed later in this guide.

Reaching groups of people on the go used to be difficult if not impossible. Bulk sms messaging is the only communication medium capable of reaching groups of people instantaneously regardless of where they are.

SMS provides several advantages over other forms of communication. Research has shown that SMS has the capacity to acces instantaneously a large number of people with mobile connectivity. Mobile users also show a high probability of reading SMS messages.

Characteristics	Communication Channel
	SMS	Email	Telephone	Fax
Capacity - speed of reach to large numbers of users	High	High	Low	Low
Audience - number of users with access to device	Large	Small	Large	Small
Immediacy - delay before user reads/listens to message	None	Long	None	Long
Targeting - probaility that user will read/listen to message	High	Low	High	Low
Economy of language - succinctly communicate required information	High	Medium	Low	Medium
Cost - spend to reach multiple users	Medium	Low	High	High