Saturday, January 14, 2012

Marketing with SMS

SMS (Short Message Service) is a text message service that enables messages of 160 characters to be sent to cellphones. SMS's are stored and forwarded so the message will be sent later if the phone is not immediately available.
BulkSMS has expanded the capability of SMS by implementing the ability to send multiple SMS's simply. Whether you want to reach one person or thousands of people, BulkSMS provides an easy, reliable and cost effective way to keep in contact.
Provided SMS marketing is permission based, with the receiver desiring the message, SMS offers one of the highest response rates in marketing. Using this resource wisely is one of the keys to success, as will be discussed later in this guide.
Reaching groups of people on the go used to be difficult if not impossible. Bulk sms messaging is the only communication medium capable of reaching groups of people instantaneously regardless of where they are.
SMS provides several advantages over other forms of communication. Research has shown that SMS has the capacity to acces instantaneously a large number of people with mobile connectivity. Mobile users also show a high probability of reading SMS messages.
Characteristics Communication Channel
SMS Email Telephone Fax
Capacity - speed of reach to large numbers of users High High Low Low
Audience - number of users with access to device Large Small Large Small
Immediacy - delay before user reads/listens to message None Long None Long
Targeting - probaility that user will read/listen to message High Low High Low
Economy of language - succinctly communicate required information High Medium Low Medium
Cost - spend to reach multiple users Medium Low High High
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